The Roots
Established in 2013, *Back To My Roots* began as a spark of self-expression that turned into a cultural flame. Founder LeKeytha Dukes didn’t just set out to build a brand; she set out to create a mirror—a place where the community could see their own beauty, strength, and heritage reflected back at them.
The Core
Back To My Roots — A Return to What Matters
If you’ve found your way here, there’s a reason.
Back To My Roots began in Oklahoma City in 2013—but what we’ve built goes far beyond a clothing brand. It’s a space for those who value where they come from… and carry it with them as they grow.
Because the truth is, identity isn’t something you leave behind. It evolves. It deepens. It becomes more intentional. And that’s exactly what this brand reflects.
DESIGNED WITH MEANING
Everything we create is rooted in culture, heritage, and personal expression.
This is not about fast fashion or fleeting moments. It’s about pieces that feel aligned—with your story, your values, and the way you choose to show up in the world.
We approach fashion as both art and language—something that speaks without needing explanation.
BUILT IN COMMUNITY
From the beginning, Back To My Roots has been shaped by people.
Over the years, we’ve had the privilege of mentoring young women into leadership, hosting fashion shows and cultural experiences, and creating spaces centered around wellness, creativity, and connection.
Not for attention—but for impact.
Because community has never been an extension of the brand. It is the brand.
A QUIET REMINDER
At its core, this has always been about one thing: You are the art.
The clothing is simply a reflection— of your perspective, your journey, and everything that’s been poured into you along the way.
There’s nothing performative about that. It’s personal. It’s lived. And it’s worthy of being expressed.
STEPPING INTO WHAT’S NEXT
As we evolve into BackToMyRoots.art, we’re expanding into a more complete expression of what this has always been—
a blend of fashion, art, and culture.
The direction is elevated, but the foundation remains the same.
To create with intention. To move with purpose. And to stay deeply rooted, no matter how far we grow.
Rooted in Heritage. Defined by Creativity. Established in 2013.
